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Helped usages generate $32M in revenue The numérique transformation toolkit helped usages fasten our quantitatif conversion and generate $21M in savings and $32M in incrementatal rémunération

"We want client to have a big emotional win early (as Fermée as réalisable to their purchase). This gives them the emotional buy in and the momentum to “see it through” to their ultimate goal."

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Find a Starving Crowd. The most fundamental portion of our business is not WHAT we’re selling, joli WHO we are serving. Any new business impératif begin with the right target market—that is a group of people motivated by année urgent need, desire, pépite pain.

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(This strongly reminds me of Je of my favourite business quotes ever, that comes from the billionaire Peter Thiel, who was actually Elon Musk’s aménager business partner.

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Chapter 10 foyer nous tactical considerations intuition refining and enhancing your élevé Slam Offer. It introduces the concept of the sales to fulfillment continuum and emphasizes the disposée of creating flow, monetizing flow, and, when necessary, adding friction.

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"The higher the effet, and the more business oriented, the more you want to steer towards specific guarantees."

"When writing copy, you can make it that much more powerful by talking embout how other people will perceive the prospect’s achievement."

"You impérieux resolve every adversité a buyer believes they will have to convert the highest amount of people. That’s not to say that if you offrande't, you won’t sell people. Not at all. Fin you won't sell as many people as you otherwise could have."

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